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NEW BUSINESS BOOK WILL HELP BUSINESS OWNERS PUT A BOOM IN THEIR BUSINESS!

PUT A BOOM! INTO YOUR BUSINESS with Business Diva, Emma Wimhurst

“Enthusiastic, passionate, encouraging and practical, based on Emma’s own real-life experience – like having your own business mentor in a book.” Mike Southon, Financial Times columnist and co-author of The Beermat Entrepreneur and other business books.

There are no prizes for coming second in business life. If you’re looking to take control of your business, inject new life into it, sort some under-performing operational issues for good, make more profit AND add a generous wow factor to differentiate your business from the competition, then BOOM! 7 Disciplines to CONTROL, GROW and ADD IMPACT to Your BUSINESS (November 2009, £14.99, Diva Publishing Ltd), by self-made millionaire, business mentor & business turnaround expert, Emma Wimhurst, is 'the Business Owners Operations Manual' for you! Foreword by Edwin Booth, Chairman of Booths Supermarkets.

"A BOOM! always makes an impact. A boom represents growth, prosperity, a loud sound or secure support. Your business BOOM! will be whatever kind of impact your business needs to wake up, shake up or face up to the challenges you need to make: to regain your passion for your work and your control over your company, as you plan for growth and profit," comments Emma.

The BOOM! Philosophy & Methodology was used by Emma in her own successful entrepreneurial enterprise - Diva Cosmetics - which made her a millionaire in 2003. BOOM! will inspire, encourage and guide business owners to achieve greater success and profit with the implementation and proactive application of her 7 Business Disciplines. Throughout BOOM! Emma expertly details how these disciplines enabled her to control, grow and add impact to her business. BOOM! features many business case studies from diverse sectors who have benefited from her insights. Emma is joined throughout the book by her avatar, 'EM - the small business super hero' who offers her motivational BOOM! Bytes!

"Business succeeds when passion, energy, preparation and opportunity meet to achieve commercial potential – and then you BOOM!" comments Emma. BOOM! is divided into three parts: the first section outlines THE BOOM!
MINDSET offers business lessons from Emma's own business story.

In the second part: THE BOOM! SOLUTION, Emma describes her 7 Business Disciplines methodology that has also helped the hundreds of business owners she has mentored during the past few years. These Disciplines are: Business Strategy - focus your vision; Business Planning - build your business, Marketing Management - master your marketing; Practical Finance - manage your money; Teambuilding - inspire and lead your team; Customer Commitment - care for customers and Personal Development - motivate yourself!

Finally, Emma provides THE BOOM! BUSINESS TOOLBOX consisting of 9 Principles for producing an effective and fool-proof business plan that you will want to refer to and keep on track with, rather than burying it in a dusty filing cabinet! "A Business Plan is an essential rudder," says Emma. "Business owners typically know this, yet an astonishing number don't have one and if they do, rarely revisit it. How will you know when you get there if you don't know where you are heading?"

In the current marketplace, every entrepreneur and business owner needs to proactively adopt their BOOM! factor strategies in order to stand out from the crowd to survive and thrive. "Business success is not just about having a dream. It is about taking practical steps to achieve your goals and ambitions with the right attitude. The difference between mediocrity and excellence is maintaining a passion for what you do coupled with sound business acumen and reviewing, reviewing and more reviewing. By combining these different elements you really will achieve a BOOM!ing financially sound future!”

BOOM! is not a business book of academic theories: it is an easy to read motivational self-help business manual written by someone who 'has been there, done it.' With BOOM!, readers will immediately be drawn in by Emma's infectious high-energy, passion for business and knowledge right from the start. It will incite the most sluggish of business owners to create new life and potential for their business.

“Emma Wimhurst really knows what it takes to make your business BOOM! She’s been there and done it and has now written the book! The only business book you will ever need!”

Jonathan Jay, entrepreneur and founder of Success Track

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